We are a Canadian-based management consulting firm.

Friend Management Inc. is a Canadian-based management consulting firm. As a strategic partner to leading agricultural, consumer, commercial and golf equipment dealerships across Canada, United States and Australia. Friend Management Inc. has in-depth understanding of the business and organizational processes that are required for JD Equipment Dealerships.
Friend Management Inc. is a private consulting firm formed specifically to work with JD equipment dealerships. Specifically, we offer our clients:
  • Peer group facilitation
  • Strategic Planning
  • Operations consulting
  • Company Valuations
  • Leading dealers through mergers
Our primary focus is dedicated to improving the profitability of JD equipment dealers in Canada, Australia and United States.
With more than 35 years of successful ownership and operation of a dealership and 20 years of consulting experience, Friend Management Inc. has developed the expertise and knowledge to help dealers improve performance in their operations. Exposure to dealers’ best practices for 20 years plus the development of the most comprehensive financial benchmarks in the industry allows Friend Management to provide dealers a road map to significant financial and operational success.
Our years of industry experience have taught us a lot and we are committed to helping our clients benefit from our knowledge. We provide the 3rd Party expertise that dealers rely on to have their key management and staff achieve objectives.

How Can We Help You Succeed?

  • Engage key management and staff in strategic planning and goal setting, development and implementation of action items to achieve desired results
  • Share best practices with your peers and learn about financial successes and benchmarks in a Board of Advisor Group
  • Lead dealers through the details of a merger
  • Grow the knowledge and improve the performance of your service departments through the Service Manager Group Program
  • Provide operational advice in the areas of systems, procedures and organizational structure


Our Board of Director group was clearly the catalyst to us becoming a high performing dealer. Once we understood the benchmarks for high performance we were able to set goals and then work on action plans to achieve them. It’s been a rewarding process. Cam Kay, CEO Agland Equipment

Agland Equipment

As a member of a Friend Management Performance Group, I value the efforts made to facilitate meetings of my peers, allowing a forum to share business practices, establish best practices within our group and evaluating individual performance comparisons. I always learn something or get a new idea at the meetings which I bring back to my own business and implement if possible. The commitment of the individuals within determines the effectiveness of the group as a whole. Ray P. Finch Finch Services, Inc.

Finch Services

For us being involved in Friend Management has not only grown our business profitably but also given us focus, accountability and energy in every facet of our dealership. Whether we are a one store operation of a large multi-store these groups offer the same reward to all. John Reddin Reddin Equipment

Reddin Equipment

"Our Doug Friend Dealer Performance Group is a critical ingredient in the success of Western Tractor. From the sharing of business strategies, to the transparency of our dealership performance through the performance metrics, it has truly raised the bar for our leadership team and accelerated our growth." Steven Dyck, CEO Western Tractor

Western Tractor